A CAPTIVATING NEW CHAPTER, REIMAGINED IN THE CHARMING STYLE OF A JAPANESE LOFT

Bar B Q Plaza’s New Japanese-Loft Concept: A Prototype for New Brand Identity

At Bar B Q Plaza Siam Square One, the new prototype design redefines the brand’s identity, blending functionality with a sophisticated aesthetic inspired by the Japanese loft concept. This innovative interior design seamlessly integrates the brand’s essence into the space, creating a memorable dining experience that enhances brand recognition.

Key elements of the restaurant design draw inspiration from Bar B Q Plaza’s iconic grill pan. Gold accents, derived from the grill pan’s hue, are subtly incorporated into decorative details, adding warmth and elegance to the environment. Patterns inspired by the grill pan are featured prominently on wall installations and partitions, reinforcing the visual connection to the brand’s core identity.

Key elements of the restaurant design draw inspiration from Bar B Q Plaza’s iconic grill pan. Gold accents, derived from the grill pan’s hue, are subtly incorporated into decorative details, adding warmth and elegance to the environment. Patterns inspired by the grill pan are featured prominently on wall installations and partitions, reinforcing the visual connection to the brand’s core identity.

The Japanese loft aesthetic combines industrial textures with clean, modern lines. Exposed materials like concrete and steel lend a contemporary loft ambience, while the strategic use of natural wood introduces warmth and balance. Soft, ambient lighting further enhances the cosy yet sophisticated atmosphere, making the space welcoming for both casual diners and families.

This new prototype design is more than just a restaurant design—it is a physical manifestation of Bar B Q Plaza’s refreshed brand identity.

The success of this concept highlights the creativity and expertise of the specialist interior designers who brought the vision to life. Their ability to translate a bold prototype design into a cohesive, functional space demonstrates exceptional attention to detail. From material selection to spatial planning and lighting design, every element reflects a dedication to crafting world-class dining environments.

Platonik Space, a team of interior designers based in Bangkok, specialises in restaurant design, prototype design, and bespoke interior design for dining and franchise spaces. With creativity and precision, we deliver exceptional projects across Thailand and internationally. Partner with Platonik Space to transform your vision into innovative, memorable spaces that elevate your brand and customer experience.

*This project was completed in collaboration with Two-Five Interiors.