FROM STORE TO STORY: A CONCEPTUAL SPACE FOR FOOTBALL FANS
Ari Football at One Bangkok redefines retail design, presenting a concept centred around a “Hall of Frame” that honours football’s rich history. This innovative store design features a “Past, Present, Future” wall as its centrepiece, showcasing nostalgic and inspiring imagery that creates an immersive environment for football fans of all generations.


The interior design integrates vintage photographs and memorabilia on display walls, paying homage to the sport’s legacy. High-definition screens complement the aesthetic by showcasing dynamic video content, bridging the past with the modern-day passion for football.

Clean architectural lines, inspired by the “Hall of Frame” concept, create a sense of structure and flow, emphasising the narrative of football’s legacy. Combined with a monotone colour palette and accent lighting, these lines establish a sleek and contemporary atmosphere that resonates with today’s shoppers. Angular ceiling lighting, echoing the framing concept, guides customers’ attention through the space, while modular shelving maximises product visibility and accommodates a wide range of items, seamlessly blending form and functionality in shop design.



This thoughtful approach not only enhances the shopping experience but also celebrates football as a timeless passion. By blending interior design elements with storytelling, the store transcends its role as a retail space to become a tribute to football’s enduring influence and future potential.

This thoughtful approach not only enhances the shopping experience but also celebrates football as a timeless passion. By blending interior design elements with storytelling, the store transcends its role as a retail space to become a tribute to football’s enduring influence and future potential.
The success of this shoe store design highlights the creativity and expertise of the specialist interior designers behind the project. The ability to translate a concept design into a cohesive and functional retail space reflects meticulous attention to detail. From material selection to spatial planning and lighting design, every element contributes to crafting the best interior design.
Platonik Space, a team of interior designers based in Bangkok, specialises in retail design, shop design, and bespoke store design for brands like Adidas. With creativity and precision, we deliver exceptional projects across Thailand and internationally. Partner with Platonik Space to bring your vision to life, creating innovative spaces that redefine the customer experience and elevate your brand.