IMPACTFUL SHOP-IN-SHOP SHOE STORE FEATURING A BOLD FOCAL POINT
The newly designed Mentagram store at Fashion Island introduces a remarkable example of shop-in-shop design that seamlessly integrates functionality with modern aesthetics. This compact yet visually striking retail space redefines retail design by creating an inviting and dynamic environment tailored to both the brand’s identity and customer experience.
At the heart of the interior design is the curved structures that form a bold focal point within the space. These flowing elements are inspired by natural forms, creating a sense of openness and fluidity while complementing the store’s modern design language. The open structure optimises visibility, ensuring customers are effortlessly drawn to the displays. This thoughtful layout balances aesthetic appeal with the practical retail space.

The store design also places significant emphasis on material and texture. Stainless steel and reflective surfaces are strategically used to give the space a contemporary edge, while soft flooring in neutral tones adds warmth and comfort. This contrast enhances the space’s visual identity, making it both sophisticated and approachable—ideal for a shoe shop that caters to a diverse clientele.
Display fixtures take centre stage, with modular shelving that maximises space utilisation and product visibility. These custom fixtures are designed to present shoes and accessories in an organised yet visually appealing way. The retail design prioritises customer interaction with the products, ensuring an engaging shopping experience.

Digital integration plays a key role in the shop-in-shop design concept. High-definition screens are prominently placed, showcasing brand visuals and product highlights. These digital displays not only add a layer of modernity but also effectively communicate the brand’s story, resonating with tech-savvy consumers.
Mentagram’s design at Fashion Island demonstrates the transformative power of thoughtful retail design. By integrating a cohesive blend of innovative displays, elegant materials, and strategic lighting, the store creates a unique retail environment that goes beyond selling products—it offers an experience. This exemplary interior design captures the essence of contemporary shop-in-shop design concepts.

Whether it’s the meticulous attention to detail or the balance between form and function, the Mentagram store reflects the brand’s dedication to quality and innovation. It stands as a testament to how effective retail design can elevate a shopping experience, making it memorable and inspiring for customers.

The result is a store design that beautifully combines functionality and style, redefining the concept of a modern shoe shop. The Mentagram store at Fashion Island not only enhances the shopping experience but also strengthens MLAB’s brand identity through a carefully crafted interior space.
Platonik Space, a team of specialist interior designers based in Bangkok, proudly brought this vision to life. With expertise in retail design, interior design, and bespoke store design solutions, Platonik Space continues to elevate brands by creating spaces that captivate and inspire. Whether in Thailand or internationally, Platonik Space is your trusted partner for crafting innovative, impactful retail environments tailored to your vision.